Milton Keynes World Cup announces new sponsors

With the MK Cyclocros UCI World Cup less than 12 weeks away, the organisers have announced two new sponsors today.

nikki harris Ridley

Former UK national Champ Nikki Harris rides Ridley and wears Lazer

Ridley and Lazer join Shimano as partners to the event with Ridley being the presenting partner, and Lazer coming in as a Supporting partner. Both brands promise a whole host pof competitions and deals available to spectators and attendees on the day and will have expo area’s to check out the latest wares. Series sponsor Shimano’s big tech truck will also be on hand providing tech support to teams and riders and giving techy fans advice and the chance to watch pro mechanics working on some of the top cross racers machinery first hand.

Organiser, event director and the man who’s dedication to cross is the reason this international event is coming to the UK had this to say, ”

We are delighted that Madison and Sportline have come on board to sponsor the event in their home town with two such iconic cyclocross brands. Both Ridley and Lazer have such a strong presence in cyclocross that it’s great they want to be involved as the sport takes another step forward with a World Cup in a new market. Having current national champ ian field, and former womens nations champ, Nikki Harris at the event riding Ridley and wearing Lazer this season is the icing on the cake.”

With the UK distributer for both companies being based in Milton Keynes, Kellie Parsons, Marketing Director at Madison and Sportline added: “It is fantastic to see a round of the Cyclocross World Cup come to the UK for the first time and sponsoring it with Ridley, Shimano and Lazer, brands with such strong heritage in the sport, was a perfect fit. We look forward to seeing a big crowd in Madison and Sportline’s hometown.”

The whole World Cup event looks like it’s coming on a treat, and the team will be on hand with plenty of goodies of our own. have you got your ticket yet? All the info and buying buttons can be found here. See you there



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